Roger Martin, dean of the Rotman School of Management and Continuum partner, talks with BusinessWeek about the potential pitfalls and rewards of trying to “buy” innovation

Read it here.

Also check out Continuum’s recent interview with Roger on his new book The Opposable Mind.

We think what Roger and the Rotman School is doing for design education is inspiring for the future of design and business. Other universities should follow suit.

We talked with Roger Martin, dean of the Rotman School at the University of Toronto, on his new book, The Opposable Mind. In the book, Martin shares how successful leaders win through integrative thinking. What results is a study on the power of creativity and design thinking.

Q: Can you describe to us in a few sentences what integrative thinking is and why it is so powerful?

A: Integrative Thinking is the ability to constructively face the tension of opposing models and, instead of choosing one at the expense of the other, generating a creative resolution of the tension in the form of a new model.

The new model contains elements of the individual models but is superior to each.

This means that Integrative Thinkers are model creators not model takers. Because of this, they are disproportionately able to come up with breakthrough ways of doing things. They emerge as the admired and revered innovators.

Q: Why is the design world such an important force in all this?

A: The best of design education and design practice is about the creation of options or models that don’t now exist. This is an essential part of Integrative Thinking. This is why I have taken a deep dive into design and design thinking with the help of great designers– including the folks at Continuum.

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