Sustainability. Green. Environmentally Conscious.

What does it all mean? What are the implications; the repercussions, the challenges and the opportunities? As designers, we have an inherent interest and responsibility to look closely at these topics and discover solutions. At Continuum, we believe the solutions and the opportunities in “designing green” exist in better understanding the behaviors, perceptions and motivations of consumers.

Working with our partner, Communispace, Continuum has engaged in a thorough study of consumer behavior as it relates to all things green and sustainable. The study is called Colorblind.

This animation anchored the Coloblind exhibit at the Greener Gadgets conference.

On February 1, 2008, industry leaders, entrepreneurs, journalists, and designers gathered to discuss the business case for the greening of the consumer electronics industry. Greener Gadgets is a one day conference featuring key representatives from some of the largest consumer electronics companies in the world, innovators from academic thinktanks, members of startups focused on renewable energy, and some of the leading minds in the word of sustainable design and business. Topics addressed included: design for sustainability, product life cycle management, take-back and recycling programs, energy efficiency, greener materials, and green lifestyle and product marketing. An attached gallery space featured a green prototype office display and technology exhibits from companies on the cutting edge of green tech.

Check out Continuum sustainability champion Grant Kristofek’s recap of the event. Check out the imagery as well.