19th
Designing Orange

It’s easy to be irked by what some are calling innovation these days. Just because it’s new, doesn’t make it innovative. For instance, is the latest automotive design particularly innovative? We’ve been re-noodling and re-dressing the same transportation model for over a century. Innovation should entail pioneering and the ability to fundamentally alter people’s perspective. Everything else seems to be reinvention, at best.
Real innovation is out there, however. Theo Jansen, a Dutch sculptor and engineer, comes to mind. Using genetic algorithms, Jansen has created a series of large-scale, animated sculptures which he releases into an environment, observing and analyzing their performance. The physical mechanics of his work are simple, intriguing and elegant, and the conceptual complexity behind the work is captivating. Jansen’s models for artificial life contradict everything that contemporary technology has worked toward and everything contemporary culture has envisioned for how an integrated society may look someday. Forget about Rosie the Jetsons’ maid-robot, and think herds of kinetic species roaming wild, deriving energy and direction from the natural environment.
I remember reading once that an orange, as it exists in nature, can be viewed as the ultimate product design; simple built-in packaging, surprisingly beautiful once unwrapped, and living in complete balance with its environment. No one has quite hit the orange benchmark in design, but Theo Jansen appears to be well on his way. And considering that he’s building intelligent creatures without a lick of silicon, anyone concerned about a future with limited energy resources should pay keen attention to what he’s doing and harness his learnings.
ttp://www.strandbeest.com
http://www.ted.com/index.php/talks/theo_jansen_creates_new_creatures.html
http://www.youtube.com/watch?v=WcR7U2tuNoY









