On October 4th, 12 of us from Continuum joined the Rodman Ride for Kids, the country’s largest single-day biking event to benefit different organizations throughout Massachusetts that help at risk children. Continuum has a tradition of generously supporting the Italian Home for Children at this event.  It gives us the opportunity to challenge ourselves and make a difference for a worthy cause.

The ride is a 25, 50, or 100-mile non-competitive cycling tour. It was inspiring to see riders of all abilities and limitations participate. “There were a number of people not only riding recumbent bikes, but the ones you pedal with your hands and arms rather than your legs. I was impressed,” said Gianna Ericson, who rode the 50 mile route.

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We recently hosted the Boston release party for Rob Walker’s new book, Buying In. As the author of New York Times Magazine column “Consumed”, Rob Walker has been a uniquely insightful chronicler of our ever evolving relationship with brands. In his new book, he discusses a new and lasting groundswell in both marketing practices and the consumer culture. We spoke with Rob about our changing dialog with brands and why we continue to buy in.

 
Check out the pics from another successful AIGA Afta Party!