27th
Shake, Rattle and Roll

On Friday, Samsung introduced its latest wireless marvel, the Instinct phone–and marvelous it is. The company is known for introducing quality phones, but with the debut of the iPhone, Samsung and the entire industry were set back on their heels. Not for long, it seems. This new phone is Samsung’s haptic touch screen retort to Apple’s hand candy. While the Instinct is similar to iPhone in many ways, its new force feedback feature is completely unexpected and delightful.
Force feedback is not new. It was first introduced through video games years ago. It’s the rumble you felt through the steering wheel, when you trashed exotic racecars on your PC. Now thoughtfully reapplied, the Instinct brings back a wonderful tactile feedback that emulates the gentle clicking of a roulette wheel, as you scroll through your contact list. You have to feel it, to believe it.







