Oct
10th

Targus for Mac Debuts

Posted by Kevin Young

 Targus for Mac

Targus recently launched their first-ever line of Mac accessories. I bet you are thinking, “Wait…Targus…I know them, don’t I? Laptop bags right?” Well, you’d be correct in this thinking and as it turns out, they have expanded their business into several other areas.

Targus is a major global supplier of mobile computing cases and accessories (Targus’ own words – from their website). When I first checked out their website I was amazed by the number of different computer peripherals they offer. The next time I was in Best Buy (I seem to often find myself aimlessly wandering their aisles); I couldn’t help but notice that Targus was getting great placement alongside some impressive names like Kensington, Microsoft and Logitech. Who knew this relatively quiet “laptop bag” company had such a significant presence in this category?
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designsquad1.jpg

We were really pleased to hear that our friends over at Design Squad were the recipients of a Peabody Award for last year’s season. We had a great time hosting the finale in our studio last Summer. Great job guys!

Here’s the press release.

Also check out this time lapse video of our shop crew deconstructing the enormous grass hill we built in our lobby for the kids to test their designs on.

You need to a flashplayer enabled browser to view this YouTube video

Mar
24th

Sprint Studio Store uses Light as Art

Posted by Tom Burchard

Sprint Studio Light Art

In order to bring the complete vision for the Sprint Studio to life, Sprint and Continuum partnered with their photographer Ron Eshel and German light artists from Lichtfakor. Working collaboratively in two adjacent photography studios, the team captured both lifestyle photography as well as time lapse imagery of actual light in motion. The resulting images help to elevate the Sprint Studio above the status quo and engage the consumer in a truly amazing retail experience.

Check out this light art. Really amazing stuff.

Roger Martin

Roger Martin, dean of the Rotman School of Management and Continuum partner, talks with BusinessWeek about the potential pitfalls and rewards of trying to “buy” innovation

Read it here.

Also check out Continuum’s recent interview with Roger on his new book The Opposable Mind.

We think what Roger and the Rotman School is doing for design education is inspiring for the future of design and business. Other universities should follow suit.

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