Apr
27th

EcoEasy by Design

Posted by Chris Michaud

Last week, I had the pleasure of judging the first annual Staples Global EcoEasy Challenge, a competition among universities from around the world to develop the next environmentally friendly office product. Some of the world’s top engineering students, from colleges and universities in Australia, Brazil, Germany, India, and the United States, presented some really clever ideas.

The students from the University of New South Wales in Australia took first place — and a $25,000 grand prize — with their BIND concept, which stands for Binder Interlock Neat Device. A cool innovation that works like a tie-and-ring system for organizing documents, BIND represents an elegant improvement from zip ties, increasing the potential uses and likely reuses of the product. The assumption is that people will use BIND in place of less eco-friendly solutions for binding paper, such as three binders, and will be more likely to hold onto BIND as opposed to the use-and-dispose model associated with most zip ties.

In addition, there were two runners up, who each received $5,000. A team from the University of California Berkeley created an Eco Stapler made of bamboo. It was an obvious eco improvement to the everyday stapler. Nothing surprising, but the idea was well thought out and the team did their homework. Lastly, a team from the Indian Institute of Technology in Madras won for the Step Shredder, an innovative idea to make a manually powered shredder. It would encourage exercise (much needed in the work environment!) and reduce energy consumption (much needed in our world). I wonder how receptive the office consumer would be to this idea…

It was great to get a glimpse into the minds of the next generation of designers and engineers. Here are a couple of additional learnings from event:

Ideas – There is no shortage of ideas that could help reduce our impact on the environment. The larger challenge remains; getting consumers to adopt new practices.

Passion – The students were passionate about the environment to the point they were often looking to trade convenience for a more sustainable solutions.

PowerPoint – Who needs PowerPoint? Each presenter used Presi to zoom and circle their way through their ideas, with many incorporating well-produced animations and video shorts.

Storytelling – These students definitely understand the value of a well-told story. Presentations included consideration of how an idea could impact a country, an economy, a business and the consumer.

Science and Emotion – Each presentation presented the math that substantiated the benefits (these were engineers, after all), and they also invested equal time on the emotional values and benefits.

I’m looking forward to seeing how this competition evolves next year, and I hope it can continue to raise awareness around sustainability and the office to help introduce creative solutions that reduce the corporate footprint. Kudos to Staples for taking a responsible leadership position on environmental affairs.

For more information on the event and the winners, go to: http://ecoeasychallenge.com/

The winning BIND conceptThe Winners: Team Aunswera

Oct
1st

Bringing Home the Bacon

Posted by Kevin Young
Swine Flew with panel at the conference.

Swine Flew with panel at the conference.

For those of you who were never a Boy Scout, the Pinewood Derby is a competition in which contestants build a small wooden car to race on a 40 foot track against other cars of the same approximate size and weight. The goal is to work within the parameters of the rules to build the fastest car.

Several years ago, the IDSA (Industrial Designers Society of America) decided to sponsor a derby car race for designers at their annual IDSA National Conference in Pasadena. The response was overwhelming as designers and engineers entered dozens of impressive cars that would lie, cheat and creatively steal their way to the finish line.

Since that first race in 2004, the competition has raged on, with designers from all over the country fielding extraordinary cars. For this years IBM Unlimited Derby held at the IDSA conference in Miami, Continuum approached their participation in the race in a new way. Rather than trying to create the fastest car, the team decided to create the most memorable car. To accomplish this, we started by brainstorming themes that would be relevant to what’s going on in the world.

The planet is currently going through a financial crisis that hasn’t been experienced in eighty years. We’re all being forced to pinch pennies and find creative ways to save money. At the same time, worldwide concern is high around health threats like the swine flu. Continuum took these themes and turned them into a statement of hope, a piggy bank car called Swine Flew.

The generous contribution of the IDSA audience.

The generous contribution of the IDSA audience.

Throughout the four-day conference, the attendees were encouraged to add their spare change to the piggy bank. This served two purposes. First, each coin made the car slightly heavier, and consequently, faster. Second, Continuum offered to multiply every contribution by 10 and donate the final amount to design education.

The Swine Flew pit crew members, Jung Tak, Damien Vizcarra, and Kevin Young (many thanks to the non-traveling crew of Jake Childs, Rich Ciccarelli and Bruce MacRae) have returned from the IDSA National Conference and are proud to bring home the award for Fastest Car in the Gravity Weight Class as well as the award for Most Fun.

We’re also proud to say that the generous contributions of the IDSA audience helped Swine Flew raise a total of $1,274.40 for design education.

The crew members are proud to bring back two IBM Derby awards.

The crew members are proud to bring back two IBM Derby awards.

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