In Continuum’s work for Preserve, they designed the first truly environmentally responsible toothbrush, one that enables consumers to act green while caring for their pearly whites. Preserve, who has been making toothbrushes from recycled yogurt cups since 1997, partnered with Continuum to decrease their environmental impact—and the Preserve Mail-Back Pack Toothbrush was born.

Combining sustainability practices with brand experience expertise, Continuum developed concepts that led to the creation of the innovative new packaging for Preserve. The lightweight package encases the toothbrush, protects it during shipments, presents it well at point of sale, and doubles as a return envelope. Consumers simply return the toothbrush after use in the envelope and mail it back to Preserve, so it can begin its next life stage. Preserve then turns the returned toothbrushes into plastic lumber that can be used for things such as picnic tables and boardwalks.

Read more  about the sustainability, packaging, and brand work Continuum did on this project and the dramatic sales increase Preserve has experienced because of it.