"Up In The Air"

I have a 12-mile daily commute on Venice Boulevard, and it’s very interesting to see how advertisers try to grab commuters’ attention, especially now with digital billboards. As I wait for the lights to turn green, I now get the pleasure of being advertised by up to 6 different TV shows, whereas 2 years ago, I would have seen that billboard long before I arrived, and ignored it completely as I waited for the lights. Though none has impressed me until recently when I saw the smart advertisers from “Up In The Air” truly embrace the technology by shifting two images with the same background–one with George Clooney alone facing the runway, the other with two other travelers in the picture (as shown) within the same time frame given to each advertiser. I see a not too distant future when billboards will actually work with local traffic patterns (loaded with Google traffic data), to rotate content accordingly, or even work with cars embedded with smart chips to gauge the primary audience level at each given stop light.