826 Boston is the seventh center to be modeled after 826 Valencia, the acclaimed youth writing program co-founded by writer Dave Eggers. Continuum paired up with the local writing and tutoring center to create a new brand identity, communication strategy, and print collateral.

The collateral, playing off 826 Boston’s whimsical Greater Boston Bigfoot Institute storefront, includes witty copy, colorful graphics and hand-drawn illustrations.

The new identity will launch Monday, October 5th at and advanced screening party of Where the Wild Things Are, hosted by 826 Boston and the movie’s screenwriter Dave Eggers.