May
5th

Posted by Claudia Catalano

sunchips-300x176.jpg

Sun Chips, owned by Frito Lay, announced plans to replace their packaging with a fully compostable bag by Earth Day 2010. Below is a link to the commercial, as well as their website and an article on Treehugger.

I wonder why Frito Lay wouldn’t have made a bigger statement by replacing ALL of their brands’ packaging with this new bag. Hopefully they plan to do so eventually.

Sun Chips commercial

 sunchips.com

treehugger article

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Comments

  1. aurora gonzalez (May 6th, 2009 at 11:33 am)

    It’s an issue of availability.

    We are introducing this transformational packaging first on SunChips – PLA-based outer layer today and 100% compostable planned for 2010.

    When manufacturing of this new compostable packaging reaches full scale, we anticipate other Frito-Lay brands will begin to utilize this new packaging.

    Hope that helps.

    Aurora Gonzalez
    Frito-Lay North America

  2. Derekp (June 24th, 2009 at 1:35 pm)

    I think i’ve seen this somewhere before…but it’s not bad at all

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