Comments on: Calculating Consumption http://www.trackchanges.net/2009/04/22/329/ a blog on design & business Tue, 13 Jul 2010 22:38:37 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Anna Muoio http://www.trackchanges.net/2009/04/22/329/comment-page-1/#comment-12444 Anna Muoio Thu, 23 Apr 2009 17:51:44 +0000 http://www.trackchanges.net/2009/04/22/329/#comment-12444 Thanks for sending the link to your essay. You say: "Every customer, when judging whether to buy a product, asks themselves: “Is the degree of satisfaction which this product provides worth the cost?” Seemingly simple question but the answers are often so perplexing (the confounding calculus of cost-benefit we saw around a $4.99 can of pineapples vs. a $3,500 TV); and if taken on the surface without a deeper dive, we risk losing the resonance of meaning and value lodged in people...the bulk under the tip of the iceberg. Thanks for sending the link to your essay.

You say: “Every customer, when judging whether to buy a product, asks themselves: “Is the degree of satisfaction which this product provides worth
the cost?” Seemingly simple question but the answers are often so perplexing (the confounding calculus of cost-benefit we saw around a $4.99 can of pineapples vs. a $3,500 TV); and if taken on the surface without a deeper dive, we risk losing the resonance of meaning and value lodged in people…the bulk under the tip of the iceberg.

]]> By: Justin Ketterer http://www.trackchanges.net/2009/04/22/329/comment-page-1/#comment-12429 Justin Ketterer Thu, 23 Apr 2009 14:18:45 +0000 http://www.trackchanges.net/2009/04/22/329/#comment-12429 This article is fantastic! It hits the nail on the head--value identification is what it's all about. Costs and quality are only relevant in the context of the customer's values. I wrote an essay on this topic for a design class I took; if you'd like to check it out (large .pdf): http://tinyurl.com/c3gc5j If that doesn't work: http://valuablemechanisms.files.wordpress.com/2009/02/justin-ketterer-essay-on-identity-values-and-ethics-10-08.pdf This article is fantastic! It hits the nail on the head–value identification is what it’s all about. Costs and quality are only relevant in the context of the customer’s values. I wrote an essay on this topic for a design class I took; if you’d like to check it out (large .pdf): http://tinyurl.com/c3gc5j

If that doesn’t work: http://valuablemechanisms.files.wordpress.com/2009/02/justin-ketterer-essay-on-identity-values-and-ethics-10-08.pdf

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