Jan
20th
20th
Colorblind: How Consumers See Green
Posted by Amy
The Design Management Review‘s current issue features a piece by our sustainability experts Grant Kristofek and Mark Bates. Colorblind, our extensive in-house research project on consumers and their perception and digestion of all things green, is the focus of the piece.
Download it here.
[...] design powerhouse responsible for the Reebok Pump and the OLPC) co-authored a report entitled Colorblind: How Consumers See Green. A team of designers, ethnographers and engineers visited households all over the US to document [...]