What is going on in terms of the first family and their fashion choices today is nothing short of fascinating from a brand (and socioeconomic and cultural) perspective. Michelle Obama is doing an amazing job of communicating her style, class and taste while portraying an accessibility and normalcy that people can relate to–and crave right now. The choice to dress the girls in J Crew (and J Crew’s wise support of it) is truly interesting.

Did J Crew just become America’s brand?