Are you on Facebook? Do you like hamburgers? You’re in luck.

Burger King has put forth its latest viral marketing experiment – The Whopper Sacrifice. The challenge asks you to ditch ten friends, and in turn, you receive a free Whopper. With the quick installation of the application on your Facebook profile, the Sacrifice is on.

In typical Facebook style, when you defriend someone, your friendship merely dissolves into cyberspace – no one is notified. Here’s the kicker with the Whopper Sacrifice: the name and likeness of the friend you ditch shows up in your feed, noting, for example, “John sacrificed Joel Kaplan for a free Whopper”.

While it’s a noteworthy concept, it’s also an ethical dilemma, reminiscent of high school days when, as Heidi Klum would say, “One day you are in, and the next, you’re out.” The campaigns tagline reads, “You like your friends, but you love the Whopper.” Over 230,000 have been sacrificed thus far.

While this creates a buzz around Burger King, the real question remains: is inflicting public humiliation really worth saving a couple bucks on a burger?