[youtube S9E2D2PaIcI]

Here’s something we’re really excited about:

From Gary Hustwit, the man who brought you Helvetica, comes Objectified, an independent feature-length documentary about industrial design. Featuring some of the best and brightest, Objectified is poised to give us an in-depth look at the objects that surround us and the people who made them. Composed of interviews and vérité footage, the film examines issues of consumerism, personal expression, sustainability and how our world is made better by smart design.

Objectified is due in theatres in the spring of the 2009. In the meantime, PBS will be playing Helvetica as part of its Independent Lens series this month. Check your local listings.