One of our goals at Continuum is to partner with the best designers across the globe.  Elephant, a leading design consultancy in India, has become our newest partner in the quest to offer the best design and innovation to our clients worldwide.

Continuum and Elephant share a belief in the value of design. Both firms believe that design can help drive business success and that it is an essential contributor to the creation of value for economies, businesses, citizens and society.

Continuum and Elephant will use this partnership to: educate, share a cross cultural understanding of ideas and processes, assess emerging opportunities together and provide thought leadership on design’s ability to enact economic and social change.

Over the past five years, Continuum’s business has shifted dramatically toward a diverse project portfolio with global emphasis.  This partnership will help further strengthen this reality.

“Elephant is a respected and inspiring member of the global design community. Working with them thus far has provided a wealth of opportunity and learning. By formalizing this partnership we can continue the great work we have started and put our heads together toenvision bigger and better possibilities,” noted Dan Buchner, vice president of organizational innovation.

About Elephant Strategy +  Design

Since its start in 1989, Elephant Strategy + Design has helped create confidence in Industry to use design as a tool for change. Elephant has created some of the best-known Indian Brands and is a preferred partner for global companies such as Unilever, P&G, Nissan, Henkel, Britannia, Bajaj Auto, Kirloskar Group, Commonwealth Games Federation, Titan, Symphony, Nirlep, Bilcare and Panacea Biotec. With a combination of specialized skills, knowledge, innovation and passion, Elephant¹s segment expertise spans healthcare, information technology, banking, FMCG, house wares, consumer & industrial products and transportation. Elephant also devotes considerable time and energy towards not-for-profit projects that support community, development and environment conservation efforts.

Contact: Sudhir Sharma, Director

+91 98903 66644

About Continuum

Continuum is a design and innovation consultancy that helps turn ideas into realities. Through exhaustive investigation and user research, Continuum undertakes a deeply immersive role in a client’s businesses to formulate design and brand strategies that are both fiscally sound and consumer relevant. Since 1983, Continuum has created meaningful design for companies worldwide including American Express, Andersen Windows, Procter and Gamble, BMW, Master Lock, Moen, Samsung, Johnson & Johnson. Continuum has offices in Boston, Milan and Seoul.

Contact: Kerry Emberley, Communications Director

617-928-9582