http://www.trackchanges.net/2008/03/13/ralph-lauren-jc-penney-and-brand-identity/ a blog on design & business Wed, 08 Feb 2012 07:26:26 +0000 hourly 1 http://wordpress.org/?v=3.0 http://www.trackchanges.net/2008/03/13/ralph-lauren-jc-penney-and-brand-identity/comment-page-1/#comment-31 Chris Michaud Mon, 17 Mar 2008 17:20:31 +0000 http://www.trackchanges.net/2008/03/13/ralph-lauren-jc-penney-and-brand-identity/#comment-31 I like the idea of what JCPenny is trying to do, but I think the brand execution is incredibly heavily handed. It feels like Americana on steriods. I mean, a big eagle flying with the American flag?! Really, is this what we stand for? Is this aspirational? . I like the idea of what JCPenny is trying to do, but I think the brand execution is incredibly heavily handed. It feels like Americana on steriods. I mean, a big eagle flying with the American flag?! Really, is this what we stand for? Is this aspirational?
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