10th
Sprint Studio – The doors are open
I just returned from something that is new in the world of brand experience–the opening of the new Sprint Studio Store in Kansas City, a project we have worked closely with Sprint and other design partners on for over two years. The store is located in the “up and coming” neighborhood of
The turnout has been amazing, there’s a huge buzz. Why are people so interested in these studio and concept stores? It’s all about experience, and a store like this provides a new one for consumers. Not just for the wireless industry, but for retail in general.
These stores are first and foremost great for consumers—they provide that neighborhood feel and sense of belonging, they provide a very cool place to play, talk with customer service, and check out new products and capabilities. It is an invitation to become something special and unique.
These studio store and concept experience type endeavors are also great for brands; to engender brand loyalty and drive purchase decisions, to increase the mental and emotional footprint of a brand to a community and an audience.
While previous retail stores are generally “experiential” in name only (i.e. Samsung Experience Store, Verizon Experience Store), the Sprint Studio delivers a true experience to consumers by presenting the innovation behind the Sprint brand in fresh, new and exciting ways.
And if you are in Kansas City-stop by.
I am very grateful to Continuum and all our other creative partners for their invaluable help in planning, developing and implementing this exciting and innovative new concept store for Sprint. As Tom notes, many other experience stores feel like something out Disney’s original Tomorrow Land: fun and fascinating, but more “some day…” then “today”.
Sprint’s position of: “The advanced technology to get what you want right now”, speaks to customers’ desire engage in life and get real time benefits and value of wireless technology. Our new concept store demonstrates the breadth of Sprint products and services in new and engaging ways.
One of the new in-store media tools we developed to deliver on our brand promise is the Sprint digital table. I recently joined our key partner on this project, TacTable, Cambridge MA, at the Ogilvy Verge Conference in New York where we presented a demonstration of the table to leading journalists, marketers, and technologists, in digital media. The response from most people we spoke to (who have “seen it all”), were quite stunned by the innovation of this new interactive retail tool. There’s a brief video shot at the Verge Conference showing the Sprint digital table now on You Tube. Thanks to the wicked-smart team at TacTable for their great work! — Mark
Here’s the link to the You-Tube clip showing the digital table:
http://www.youtube.com/watch?v=PgXnGF2mKJY
i whant now if you have interctive table/bar, i have a bar and i whant to by one , if you can send more details like prices and size and also prices of delivery, i live in portugal - oporto.
thanks