Harry West has spent the last 20 years helping companies all over the world see the value of design thinking and innovation as a means to identify opportunities for new growth and success in the marketplace. In addition to leading design strategy for the development of the Swiffer—Procter and Gamble’s best selling product ever—Harry uses ethnography, storytelling, rigorous analysis and informed creativity to help companies like BMW, Sprint, Motorola and Coca–Cola drive business results through design.

Friday, March 7 2008
2:00PM to 3:00PM
Patil/Kiva Seminar Room G449
Hosted by Rob Miller, MIT CSAIL

MIT Computer Science and Artificial Intelligence Laboratory (CSAIL)
The Stata Center, Building 32 - 32 Vassar Street - Cambridge, MA 02139 - USA