Sustainability. Green. Environmentally Conscious.

What does it all mean? What are the implications; the repercussions, the challenges and the opportunities? As designers, we have an inherent interest and responsibility to look closely at these topics and discover solutions. At Continuum, we believe the solutions and the opportunities in “designing green” exist in better understanding the behaviors, perceptions and motivations of consumers.

Working with our partner, Communispace, Continuum has engaged in a thorough study of consumer behavior as it relates to all things green and sustainable. The study is called Colorblind.

This animation anchored the Coloblind exhibit at the Greener Gadgets conference.